Gallic and Merwin’s Blog

The days of getting free visitors (traffic) to your website are over, no matter how well you understand the nuances of search engine optimization.

(And the reign of cheap or low-cost search engine traffic has begun.)

Okay, that may not be quite the case yet, but you really do have to work hard (or pay a search engine optimization company to work hard) to even get close to guaranteeing a top 10 position on search engines like Google these days.

On the other hand, pay-per-click search engines offer the promise of guaranteed visitors, for the keywords of your choice.

Choose to ‘pay per click’ wisely, though

There are literally hundreds of pay-per-click search engines available for you to spend your money on. Only a few can guarantee targeted visitors to your site, though. And only the same few can reduce fraudulent clicks to a minimum. I’ve listed these pay-per-click search engines below.

=> Start With These Pay Per Click Search Engines

* Google Adwords

Google operate perhaps the most popular pay-per-click search engine today, called Google AdWords.

AdWords ads appear on the Google search engine itself, as part of the search engine listings (top and right-hand-side of the ordinary search engine results). Ads also appear as part of a wide range of other search engines (known as Search network), as well as a growing number of general content sites (known as Content network).

Unlike other pay-per-click search engines, Google AdWords doesn’t always list the highest bid term first (see The Basics Of Bidding below for details). In Google’s words: ‘Getting great results in AdWords doesn’t necessarily mean spending a lot either. The AdWords system rewards the best-performing ads’.

Verdict: Definitely consider signing-up to Google AdWords, but learn how to make the most of your AdWords campaign first via a suitable tutorial or learning resource.

Google AdWords
- https://adwords.google.com/

* Yahoo! Search Marketing (Formerly Overture)

Yahoo! Search Marketing (previously known as Overture and GoTo before that) is the original pay-per-click search engine. Yahoo! is also one of the most expensive and competitive. A quotation taken from a recent sign-up page:

‘A $50 initial deposit is non-refundable and will be applied to click-throughs or to the minimum monthly spend. Each account has a $20 minimum monthly spend. There is a minimum bid requirement of $0.10 per click-through.’

Like Google Adwords, Yahoo! Search Marketing has tough anti-fraud measures in place — always evolving, obviously — so there is far less chance of receiving so-called ‘bogus clicks’ (click fraud) than when using other pay-per-click search engines.

Yahoo! Search Marketing has an impressive search engine reach too, with its results found in ‘Sponsored Listings’ in many search engines.

Verdict: If you’re serious about generating targeted traffic to your site, but less bothered about minimum (or maximum) bid amounts etc., then you should consider signing-up with Yahoo! Search Marketing.

Yahoo! Search Marketing
- http://searchmarketing.yahoo.com/

* Other PPC Search Engines

Miva (formerly Espotting and Findwhat) is the self-
proclaimed number one pay-per-click search engine in Europe.
Its results appear on many major search engines as well as
thousands of relevant smaller sites too.

And MSN Adcenter is Microsoft’s own pay per click search engine.

Verdict: MSN Adcenter will be a serious contender to Google Adwords soon.

=> The Basics of Bidding at Pay Per Click Search Engines

Using Yahoo! Search Marketing as an example here, making a bid is simply a matter of choosing the following:

* keyword
* title
* description

And as Yahoo! recommends on its site, always repeat the keyword in both the title and description to improve your chances of a click. Yahoo! (Overture) also comes with a keyword suggestion tool.

Choosing your keywords, and the amount you are willing to bid is also simple, but can take a lot of time to research.

This is because you need to find suitable in-demand keywords, that also cost little.

Keyword research solutions include using the paid-for version of Wordtracker — this excellent keyword suggestion tool allows you to brainstorm good keywords, and determine the current cost of the top 20 bids. The pay per click search engines above also come with their own keyword research tools.

=> Bid Carefully!

Make sure you don’t spend too much money when making your bids.

Clicks can add up quickly and that means your costs can add up quickly, too. So it’s probably worth investing in some kind of bid management software, or perhaps worth hiring a qualified professional (for Google Adwords, these people are called Google Advertising Professionals or Adwords Qualified Companies).

Remember, you ONLY want your prospective customers to click. And you must know the value of your visitor.

Try and make sure that the cost of a click never exceeds this ‘value’ of a visitor.

One successful strategy is to bid low on many, many listings. This requires extensive keyword research, however.

It is also very important to keep up with changes that happen at pay per click search engines like Google AdWords, otherwise you could end up losing a lot of money or have a pay per click campaign that suddenly stops working.

–

Search engine optimization is important but knowing how to buy cheap traffic from pay per click search engines is also important too. Bid carefully, and do your keyword research thoroughtly and you are more or less guaranteed to receive targeted visitors at your website.

Steve M Nash is owner of several sites including http://www.textmefree.com - a directory of free sms text messaging sites, and guide to bulk sms marketing. He promotes all of them using the basic principles and tips detailed in his free website promotion guide, http://www.howipromotemywebsite.com

Reseller shared hosting is housing and servicing files for a particular web site. Generally an individual or small business is not able to afford to get a large �??slice of the pie�?� on the Internet on their own for their presence on the web. Reseller shared hosting can provide this having the option to outsource the Internet requirements at a lower cost to them.

What does reseller shared hosting do?

By using reseller shared hosting it allows companies or individuals to share the cost of a fast Internet connection for serving files. These services are provided at a basic level and have an entry fee that they can choose. Reseller shared hosting offers the ability to host a web site on a powerful managed server that is professional and at a lower cost. A hosting reseller shared web site can provide individual web sites with redundant connectivity as well as uptime that is guaranteed. These plans provide a good solution for hosting needs that are entry level. This is because they are able to host small scale ecommerce sites and static web pages.

Good for Starters

Reseller shared hosting is popular among start up webmasters since it provides a web presence that is reliable without having advanced technical skills. A reseller shared hosting service is also an advantage to the smaller consumer since it assures them that they will be able to get transparent services. It also assures them that they will receive a domain name for their web site and e-mail addresses. Reseller shared hosting services are also very popular because they can offer the smaller consumer resources that are strong, low cost, and fast deployment. By paying an affordable as well as predictable monthly fee to a reseller shared hosting service the consumer can then get reliable expertise and better, faster connections than a dial up service will be able to provide to them.

The Price is right

Reseller shared hosting is good for the smaller consumer since it will allow them to outsource a web site that is high traffic and content rich for a fraction of what it would cost to hire someone to develop it in house. Because of this many individuals and small businesses choose the option of reseller shared hosting.

Dean Iggo is the webmaster of affordable reseller hosting review site where you can find ratings and information on web hosting including canada reseller web hosting companies that suits your needs.

As an MTSO (medical transcription service organization) you provide transcription services to the Medical and perhaps the Business markets.

By utilizing a HIPAA compliant online file storage and sharing service to store and share your audio files and transcripts, you’re business will be protected and your files will be secure. The ease-of-use and simplicity of an online file storage and sharing will make sharing files with Doctors and transcribers easy and pain-less.

What to look for in an Online File Storage and Sharing service:

You’ll need a HIPAA compliant service. Look for a”HIPAA Compliant”
service that delivers a secure, fast, and easy way to share your digital recordings with Doctors, your subcontractors, clients, and vendors. Try the service and make sure it’s easy to use.Cost should be considered when selecting a service. With online storage prices decreasing every day, should should be able to secure an online file storage and sharing service for less than $20.00 per month. Most services provide fees that are less than the cost of a single overnight shipment.As a MTSO you’ll immediately benefit with an online file storage and sharing service.. You’ll instantly gain more productivity and you’ll eliminate the problems associated with sending your large digital recordings via email.

Seek and Online File Storage and Sharing Service That Utilizes the “FTP” Protocol
When selecting a site make sure it utilize the FTP protocol. This is the standard protocol used to share and store large files via the Internet. In addition, the FTP protocol is the most common method of file transfer and/or transport utilized by most digital recording manufacturers including Olympus, Philips, and Sony.

Instantly Share Transcripts and Audio files Across the World
An online FTP file storage and sharing service will allow you to instantly share your electronic files across the country or across the street. Distance does not matter. With the speed of the Internet your files can be shared quickly, across the country in moments. Distance factors are completely eliminated.

Individual Protected Vendor & Client Folders
All of your clients, subcontractors, & vendors will benefit from their very own online secure FTP online file storage and sharing folder that they alone can only access (of course you’ll be able to access it as well). They will have the ability to upload, download, change, rename, add and delete files at their leisure. They can also easily add/create sub-folders.

No More UPS or FedEx Overnight Charges
You’ll be able to eliminate overnight shipping expenses. No more sending digital tapes, memory sticks, or CD’s via FedEx or UPS. Those days are gone! Your basic monthly fee will cost less than a single FedEx or UPS overnight shipment.

All Your File Types are Supported and There is No Size Limit on the Files
You will no longer have to worry about the size of your digital files or their type.
Most online file storage services will accommodate any file size and/or file types.
In addition, you won’t have to worry about your files being caught by a Spam filter or a corporate firewall. Almost all FTP site operates independently and will accommodate all your needs.

HIPAA Compliant Secure Storage
The security of your online folders and files is critical. An online file storage site will allow you to store and share your digital files online in a secure manner.

File compromise is eliminated when you select a service that is HIPAA compliant.
Online file storage is ideal for transcriptionists that work with numerous clients and sub contractors across the country.

Create Your Own Custom Solution
Many of the FTP online file storage and sharing service providers offer custom solutions if you simply ask for one. For example, let’s say you need a 4GB of storage with only 8 user accounts. You should be able to find a provider that will create that configuration for you withoutit costing you an arm and a leg. In most cases all you have to do is ask them to put together a configuration that meets your needs.

For your convience I’ve listed a few FTP file storage and sharing sites that you may want to consider trying. They are: www.HIPAAcompliantStorage.com and www.MEDfileStorage.com.

If you would like to review more articles on FTP Site Hosting for sharing and storing files online or if you would like to try our HIPAA Compliant FTP Site Hosting service for 31-days, Free of charge, please visit us at http://www.FTPfast.com.

About the author: Joseph Goldrich is a Software Engineer with FTPfast.com.
You can learn more about “FTP Site Hosting” services by visiting us at FTPfast.

You may copy, reproduce, re-circulate, reprint, and reuse thisarticle both electronically and in print form provided the links remain live and the content remains unaltered, includingthe author biography.

Copyright 2006 - 2008 FTPfast

Email marketing can be hard to grasp in the beginning. There are just so many things to learn - spam issues, deliverability, open rates, subject lines, follow-ups and so on. Just where does one start?

Here are 3 simple yet effective email marketing strategies for any Average Joe:

1. Offer A Free Product

Offer a free product to your website visitors when they hit your page. This product must have a very high perceived value to persuade people to opt-in to your list. Some examples of products you can give away include ebooks, small reports and even free CD’s, which you can outsource to a CD fulfilment company on the cheap.

2. Create A Free Ecourse

A free ecourse is designed to get your subscribeds hooked on your emails. This is because you will send a few emails as part of your ecorse. Each part of your ecourse is tied in together so readers won’t want to miss any part of your ecourse.

3. Do Ad Swaps

This is a powerful way to build your list quickly. Find list owners in your niche and offer to do an ad swap with them, meaning you email your list about their opt-in page and they do the same with theirs. This strategy allows both list owners to build a bigger list at a faster rate.

And there you have it, 3 effective strategies anyone can apply to start building their list and to grow it bigger. Put them into action now to start building your own mammoth list!

Fabian Tan is the author of the free 51-Page Report:

“Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!”

Head over to http://www.MurderYourJob.com to get your free copy now before it’s gone!

The point of optimizing your website is so that you will get ranked higher in the search engines and receive more visitors to your site. As a result, you will increase sales and revenue. Consider the following tips so that you will be able to optimize your site and be returned as a higher result in the search engines.

Strategy #1 - Keywords

Finding the appropriate keywords for your website and market is very important. Fortunately, there are a wide variety of software programs that will help you determine the appropriate keywords for your industry so that you will be able to include them on your website. All search engines take keywords into account when crawling the web and ranking results, so if you utilize your keywords effectively it will help you get higher positioning. However, you can misuse keywords as well which will ultimately only cause you problems. Make sure you know the correct keywords for your market as well as how to use them correctly on your website.

Strategy #2 - Links

Links are another very important aspect of increasing your rankings. The reason for this is many search engines are crawling the web and looking for the amount of sites that are on the Internet linking to your website. The more links you have, the more weight is given to your website. So, you should put a lot of effort into getting links to your website distributed throughout the Internet. Not only will your traffic increase because more people will be exposed to your site via links, but your search engine rankings will be increase as well.

Strategy #3 - No Frames

If you want to skyrocket your rankings you need to be sure you are not using frames. The reason for this is that frames cause problems with a lot of search engines and if you are using frames, you may not get indexed. Obviously, achieving top search engine rankings is pretty difficult if your website isn’t even listed!

Strategy #4 - No Spamming

Another important tip is to be sure you do not spam the search engines. The reason for this is that the majority of all search engines do not support spammers, so if you are doing anything that can possibly be considered as SE spamming you should stop immediately to avoid being blacklisted by the search engines.

There are many other things you can do as well to focus on increasing your rankings with the search engines, but the best advice is to follow the above tips and also research online what different search engines are looking for. Doing so will give you a better chance of meeting the search engines expectations.

Michael Turner shows you exactly how to increase web site traffic in his free 7 part mini-series. Grab it today at http://www.powertraffictactics.com/