Archive for July, 2008

Google AdWords Advertising Secret - How To Get A Leg Up On Your Competitors

Thursday, July 31st, 2008

Most Google AdWords advertisers are not using Google AdWords properly and you can take this to your advantage. All you have to do Autism Grants Rural to read on and discover the Google AdWords advertising secret in this article.

Follow the steps below and you will definitely get a leg on your competitors without any hassle.

Be relevant as much as possible.

Imagine for a moment that you saw an advert on television telling you that you could get a canned tomato for $2 at a 328i Oil Coming Out Exhaust place and on getting there, you couldn’t find a single canned tomato. How would you feel?

Relevancy is as important as any other thing when dealing with Google AdWords. It is the most important factor at Google. To be realistic, it is the most important factor for any type of advertising you which to make use of.

The basic truth is that searchers are looking for information that is as relevant to what they are looking for. Therefore, if you are very relevant, you will get great results and have a leg on your competitors who aren’t that relevant.

Another effect that relevancy will usually have on your Google AdWords campaign is that your minimum bid will be low. This means you will get to pay a lot lesser than others therefore getting cheap traffic. That is what relevancy can do for you.

I have found that my Google AdWords ads that are highly relevant to my landing pages have brought in surges in traffic and more sales in a very little time.

Take advantage of my free best selling article, Adwords Google Marketing Secret: How To Write Headlines That Soy Milk Causes Pimples In Prospects Like Crazy at http://adwords-google-marketing-secret.blogspot.com

The Top 8 Website Sins Part One

Thursday, July 31st, 2008

They say Bread Calories Counter eyes are the window to the soul. Your website then Price On Tires the window to your business. New Zealand Band Tattoos would a passerby think of your “window”? What does your website say about you? About your business?

Does your website entice the visitor to pause and take a few moments to look around or does it confuse them so much they click past it without ever looking back.

The goal of your website is to make the visitor stay until the desired visitor response has been achieved. That might be that they sign up for your newsletter, complete a survey or make a purchase. If surfer doesn’t stay for more than a few moments then all your hard work is for nothing.

There are 8 key factors that can prevent people from staying on your site. In extreme cases the key areas below can actually drive traffic away from your site.

Sin #1

Provide Useful Content.

People search for information online. To find that information they use search engines. They type in keywords or phrases to locate items, places or information they require or desire. Google, Yahoo and MSN go through their indexes and present the searcher with the best possible match for their information request. The searcher clicks on the links and visits a few sites.

What happens if the searcher doesn’t find relevant information once they get to the site? Yup they go right back to their previous search results and go elsewhere.

Provide useful content. Don’t scam the search engines. Don’t churn out another site made up of copied search engine results. Your website is your business. Treat it like one.

The two key rules for website content are:

1. Make it useful.

2. Make it easy to find on your site

Sin #2

Slow Loading Sites

If your site takes any longer than 30 seconds to load then the visitor is gone. Theywon’t be back either.

Ideally your website should load in 15 seconds or less. Web surfers will not wait around for your fancy graphics or flash demos to load. They’ll get bored and move on.

Do not use bitmap graphic files for logos or as part of your site design. They’re ugly and take forever to load.

Ensure that every single GIF and JPEG is optimized for faster loading. If you don’t understand how to optimize graphic files for your site ask somebody to do it for you. It can cut your site loading time by 50%.

Keep your site to 20% graphics and 80% text. Text loads faster and gives the web surfer something to read while your graphics are quickly loading in the background. Look at some of the most successful websites on the net - Google, Yahoo and Amazon. Graphically intensive? bsolutely not. These guys realize that every second they waste and visitor they lose is money out of their pocket.

Sin #3

Poor Layout

A visitor should be able to find what they need on your website in 3 clicks or less. Any more than that and you’re losing valuable visitors and the potential income that involves.

Your navigation menu should be easy to use and every single link must work properly. Don’t just assume that all your links work - check them yourself.

Use a sitemap on each and every one of your websites.

Do not use fancy mouse pointers - the type with the fancy trails.

Do not use complicated menu systems.

Text should be legible but not huge. Change your screen resolution to 640 x 480 and 800 x 600. How does your website look now?

Keep it simple. Imagine how a new Internet user would react to your website. Would they love it or hate it? Could a new visitor easily find the information they’re looking for? If not then why not? Find the problems yourself and eliminate them in advance.

Sin #4

Awful Color Schemes

There’s nothing worse then searching for hours for the information you need and then not be able to read it.

You’ve all been there. You click on the search result and that’s when the pain starts. You’ve just arrived at a page with a light blue background and yellow text. Or maybe it’s red text on a black background or white text on a gray background. You stare at the site in disbelief that anybody could ever have thought such a color scheme would actually work.

If you need guidance on how to choose colors for your website look at any magazine. Black or dark blue text on a white background is the simplest and most effective color scheme for text presentation.

For your menus and other background colours bear the following in mind:

Red is stimulating and aggressive.

Blue is peaceful and tranquil.

Green is calm and refreshing.

Yellow grabs peoples attention.

Purple is wealthy and luxurious.

Brown is solid and reliable.

Orange is bright and optimistic.

The colors you choose for your website can have a direct impact on how people react to your content or message. It can either attract them or repel them. The choice is yours.

Continued in part 2 of The Top 8 Website Sins.

This article was provided courtesy of Affiliate-Advocate where you’ll find tons of information on getting internet affiliate marketing and internet marketing seo.

Email Marketing - 3 Simple Yet Effective Strategies For Any Average Joe

Thursday, July 31st, 2008

Email marketing can Rv Trailer Tires hard to grasp in Diet For Diabetes Mellitus beginning. There are just so many things to learn - spam issues, deliverability, open rates, subject lines, follow-ups and so on. Just where does one start?

Here are 3 simple yet effective email marketing strategies for any Average Joe:

1. Offer A Free Product

Offer a free product to your website visitors when they hit your page. This product must have a very high perceived value to persuade people to opt-in to your list. Some examples of products you can give away include ebooks, small reports and even free CD’s, which you can outsource to a CD fulfilment company on the cheap.

2. Create A Free Ecourse

A free ecourse is designed to get your subscribeds hooked on your emails. This is because you will send a few emails as part of your ecorse. Each part of your ecourse is tied in together so readers won’t want to miss any part of your ecourse.

3. Do Ad Swaps

This is a powerful way to build your list quickly. Find list owners in your niche and offer to do an ad swap with them, meaning you email your list about their opt-in page and they do the same with theirs. This strategy allows both list owners to build a bigger list at a faster rate.

And there you have it, 3 effective strategies anyone can apply to start building their list and to grow it bigger. Put them into action now to start building your own mammoth list!

Fabian Tan is the author of the free 51-Page Report:

“Murder Your Job: How To Build Cash Sucking Autopilot Businesses In Closeout Carpet Days Or Less!”

Head over to http://www.MurderYourJob.com to get your free copy now before it’s gone!

10 Reasons Why Websites Fail - How You Can Avoid the Normal Pitfalls

Wednesday, July 30th, 2008

Perhaps you have attempted (maybe more than once) to have a website. You may have signed up late at night on one of the countless web hosting plans that are on the web and for only $7.95 you were up and running. Or maybe you went all out and hired a web designer spending a thousand dollars or more having them build your site and shopping cart.

You dreamed of that customer hundreds of miles away logging into the Internet, searching on Google or Yahoo and easily finding your offering. You thought of how many more clients you would have and you thought to yourself, “if I could just get one extra client per month from my site, then I would make $XX, XXX.XX more money.” So you built your site and waited and waited.

But no one showed up. You havenâ??t even gotten one single customer from your efforts and expense. You failed on the web. You joined the ranks of millions of others that have gone before and will go after you. Your website failed.

You are not alone. Out of the almost 56 million Coq 10 Vitamins 50 Mg Does This Have Blood Thinning Properties on the web, fewer than 500,000 of them have any real traffic to speak of. Let me say that another way. There are over 55 ½ million websites on the Internet that are complete failures because they have no real traffic. (People coming to the site). So if you have been one of those 55 ½ million, donâ??t worry, it happens to all of us.

What is failure?

What is failure? Quite simply, a website with little or no traffic is a failure. Without traffic on your site, then how could anyone ever contact you or hire you? How can they find out about your offering or product? How would they know where you are located and that you have the exact thing that they are looking for?

Letâ??s examine the reasons that websites fail on the Internet and begin thinking about how we can avoid these normal pitfalls in creating our new site or revamping a current site. Below you will find the 10 main reasons that websites fail.

1. Websites fail because of lack of content. In my opinion, there could not be a bigger reason of why websites fail on the Internet today than lack of real content. Content needs to add information to the web. It needs to add value to the web and be something fresh, new, or a differing opinion. Content is writing about your particular subject or offering in such a way that it helps your rankings with the major search engines.

I am not talking about sales pitches here. I am talking about writing real content on your site that answers a question for a searcher. You have to remember that people on the web are looking for information, not you. When they put in a search phrase like â??homes in Charleston, SCâ?ť they are looking for information, not a particular real estate agent.

Search engines will analyze your site to see if it offers answers to particular searches that are made through their services. If it does, then for that set of keywords, you may be ranked (and ultimately get more traffic.) If it doesnâ??t, like the great majority of sites on the web, then you will never be found.

2. There is a general lack of planning before signing up for a domain. There are so many people that sign up for a domain by selecting domain names like, â??haylorchurch.tvâ?ť or â??bobsmithscrealty.netâ?ť.

There are almost no bigger mistakes to make than to sign up for the wrong domain. Why? People on the web are not searching for things like â??Bob Smithâ?ť; they are searching for â??Charleston homes for sale.â?ť And in the above example of Haylor Church, the domain screams, â??the .org was taken, so I took the .tv that was available.â?ť Both of these examples are big mistakes. Your domain name should answer a question that is being asked and describe your offering. It should describe action, not identity.

Sure, Yahoo and Google donâ??t have a name that answers a question, but you are not Yahoo or Google. You are just someone who has a site and you would like to make some money off of it or draw new church attendees or meet new people. Whatever the case, you should choose a domain name that is descriptive of your offering and the overall theme of the site.

3. Most website owners don’t update or proofread their sites. I know that it is hard to believe, but there are lots of people who spend thousands of dollars on a website only to let it sit there and do nothing for them. I cannot tell you how many sites I have visited with glaring mistakes in language, verb usage or vocabulary. I have seen the English language torn apart on supposedly professional websites. I have visited sites with tons of broken links instantly turning me away, never to come back. When people click away, they wonâ??t come back.

Not much will make a surfer click away from your site faster than errors and broken links. Those problems are so easily fixed, but people fail to check their sites on a regular basis. However, just having a grammatically perfect website is not enough. You have to be constantly adding and updating your information to it so that the Search Engines will want to keep putting you at the top of their lists. When the Search Engines visit your site with their spider programs, they look for the last time the site was updated. The more it is updated, the better ranking you will enjoy.

4. Websites fail because of too many banner ads, colors, flashy text or external links. Websites that look (and are) one huge ad or one big sales pitch will usually fail. Why? People see hundreds of ads each and every day on billboards & TV. They hear them on the radio while they are driving and they see them all over the web. If your website is not focused on what you do, then surfers will click away.

There are tons of other websites that will create banner ads for you to place on your site. Don’t do it. They don’t work, they won’t make you any money and you are just helping that company’s search ranking. Only provide external links on your site that help your business because an external link is a way for the surfer to leave your site. They can get distracted and not ever return to your offering.

5. Way too much money is spent for a website, hosting, setup and domain name. There are some web designers who are making an absolute fortune on the public just because they donâ??t understand how the web works. Hear what I am saying here. Your investment in your website should be like other business investments that you make. For example, letâ??s say you are a water Cycling Uphill Calories Burned retailer. You consider bringing in a new line of water skis. Would you immediately buy thousands of dollars worth of skis without knowing if they will make you any money? Of course you wouldnâ??t. You would bring in a few, test the waters (pardon the pun) and as they made you more and more money, you would increase your inventory.

The same applies to the website, which is just an advertising medium. Start out with a simple, but professional design. Donâ??t spend a lot of money on it at first. $500 for your first year is very reasonable. Then, as the website brings you customers and clients, you increase your offering perhaps by adding a shopping cart, or more fancy graphics.

6. Website owners donâ??t spend enough time researching keywords. Keywords are an important part of how a Search Engine finds your website. Choosing the right keywords doesnâ??t mean coming up with a list in your head. It means spending some time using web-based tools to help you find what people are actually searching for when using the Internet. Wouldnâ??t you like to know what people are searching for before writing pages on your website?

There are so many tools out there that it is beyond the scope of this article, but as a reason for failure, this is one of the big ones.

7. People do not spend time optimizing their pages to be found by search engines. Many people will pay for a “Search Engine Optimizer” (SEOs) that will get them to the top 10 on Google, Yahoo, and MSN. They do this before writing good content, analyzing their own keywords, and making their sites user friendly. The S.E.O. companies that offer these services are keying in on the fact that most people are ignorant about how a site gets into the top positions on the major Search Engines.

Letâ??s get something strait. Search Engine Optimizers cannot and will not get you into the top ten for the words and searches that you want. If they could, then everyone would use them and everyone would be in the top ten. Please remember that only 10 can be in the top ten for each keyword search and those are the ones who have built their pages with the content that puts them there and keeps them there. If an S.E.O. (Search Engine Optimizer) does get you to the top ten for a day or so you wonâ??t stay there long.

The best computer engineers in the world work for Yahoo, Google and MSN and they will not be tricked into letting you into the top ten, the top thirty or the top 1,000 for that matter. They will let you in if your page offers relevant content that their searches are looking for though. And, once you make it into the top ten the honest way, it is really hard to drop out of it.

8. People that have websites don’t respond to visitors in a Youtube Tundra Exhaust manner. It simply baffles me, people do not respond to inquiries on from their websites. Recently, I contacted several real estate agents when I was moving. I was relocating to Charleston from Denver which is 1,600 miles away and I found some agents that I thought could help me out in finding a home. I sent emails to them all (about 5 of them) and only one emailed me back within 24 hours. The others either waited over a week or did not email at all. That is a whopping 80% with poor response times.

I cannot tell how this will kill your business. Of course I chose to work with the one that did contact me and we were in a home within 60 days. Point is, you have to email visitors back quickly or they will find someone else. Not only do you need to respond quickly, you need to respond professionally and you need to let them know that you read and understand their email. You should include all of your contact information and you have to use ’spell-check’.

9. People fail to register their sites on the local search engines: Did you know that the major Search Engines are pouring millions of dollars into developing their local searches? What does this mean? I believe that in three to four years, the major SEâ??s will overtake the Yellow Pages as the number one medium for searching a local business. Engineers are working around the clock now to create formulas that will point searchers in the right direction and towards local vendors that can meet their needs.

Everyone from dentists to hair salons who donâ??t show up on the local search will be at a disadvantage. In my estimate, a full 90% of sites are not showing up in the local searches and will be passed by their competition very soon.

10. The biggest reason that websites fail is when people do nothing. Yes, there are so many things you can do wrong that will make your website basically useless, but the worst one of all is not having a site. Today people surf the web. This is just a fact. The Internet is no longer a luxury; it is used daily by millions and millions of Americans. They are searching for your help right now and if you don’t have a place on the web where they can find you, then they won’t.

Bill Nixon is a website designer, owns a hosting company and manages several sites for businesses and nonprofits. His latest project is here http://www.coastalvideography.com You can also visit his main site at http://www.sc-site.com for more insight on making your site better.

Refresh The Senses - Promotional Goods That Are A Breath Of Fresh Air

Wednesday, July 30th, 2008

The senses are a powerful tool in advertising. Appeal Cream Of Crab And Corn Soup Nutritional your clients’ taste, smell or sight and you have captured their attention immediately with your branded goods and as a result will advertise your brand effortlessly.

Edible promotional goods are a great way to treat your clients or conference attendees to something tasty; after all, who can resist delicious gold foil-wrapped chocolates bearing your branding on the box, or truffles that will tempt them to your conference table where you can then tell them more about your business? Or freshen them up with a conference tin packed with mint imperials or fruit drops and Premier Research Supplements take away a tin of goodies which will have your web address or logo printed proudly on the casing.

Fragranced promotional goods will create the right environment for your clients in the car or their workplace. And they can refresh their eyes too, as they needn’t be dull; a ‘promosphere’ freshener is one popular design which has a great twist action and is available in delightful varieties of coconut or exotic fruit, with ample space for your logo to be printed on the front. Or keep your advertising on view with a budget car freshener with enough room for a great image that conveys your message every time they see it.

Hydrating promotional goods will wake them up to your brand in no time: bottled Highland spring water labelled with your company name will be coveted in Xynet Jeep Flooring where we are all encouraged to stay hydrated, and if winter months approach, why not opt for foil-wrapped tea bags for those regular refreshment breaks, and on which you can put your slogan on the front before they enjoy their warming cuppa: that’s quite literally taking a refreshing marketing approach!

So take advantage of advertising goods that refresh the senses of your customers: it will awaken them to your brand and make it clear that you want them to notice your message in every sense. That’s clever advertising at very little cost, too.

Why not visit Argon Promotions for some great edible, fragranced and hydrating promotional goods that won’t break the bank.

Lottie Carrot is an expert in the field of promotional items. Working at Argon Promotions, she specialises in helping companies create brand recognition and value through promotional marketing tools.

Profitable SEO - 7 Ways to Make More Profit With SEO

Wednesday, July 30th, 2008

Search engine optimization is very important for all the web sites. The World Wide Web is a very crowded place now. There are millions and millions of web sites which currently exist on the web. All of these web sites need search engine optimized content. High page ranking is very Laser Acne Scar Removal All those web sites which have a good page ranking get lots of Non Surgical Weight Loss Procedures The increased number of visitors makes it possible for a web site to increase the volume of its business.

The chances of making lots of profit increase once the web site has attained a high page ranking. This makes search engine optimization very important. You can make lots of money through search engine optimization. Once the content of your web site is search engine optimized, you will be noticed by the search engines whenever a related search is conducted on the internet. When your web site appears on the trop of the page, the chances of getting visitors increase. Keeping this in view search engine optimization becomes very important.

If you want to search engine optimize your content, you will need to refresh it. Add some key words in it. Tags must be there at appropriate places on the web. Keeping all this in mind, once you become the search engine favorite, you can earn lots of money by Black Exhaust For Vrod other websites. You can place their links on your web site and get paid. Place their banner ads. That will also help. Rss feeds and pay per click advertising may also be used to get paid.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.

Efficient Use of Pay-Per-Clicks Part 2 - Copy Writing

Tuesday, July 29th, 2008

So you found the keywords that are cost-effective for your ad and will attract targeted prospects, but for some reason your ad won’t show on the first search page or no one is clicking on it. Media consultant Daniel Rause explains, “Your ad not showing on the first page Tatoo Removal Mooresville Nc not be a product of your low bids. It may simply be a product of lack of clicks, and lack of clicks may be a product of poor copy writing.”

If you are using Google AdWords or something analogous it is important to realize that the system awards ads that are clicked on more often because Google makes more money off of the advertiser whose ads get more clicks. So essentially, if an ad gets more clicks then its advertiser gets to bid less and still have a prominent position for his ad. With this in mind, one would do well to write his ad in a manner that is most likely to get targeted clicks. Why would one post an ad for any other reason anyway?

On writing effective ads, Rause points out, “Since there is limited space for any pay-per-click ad, the goal should not be to sell your product. Rather, the goal should be to get a prospect to your site, and your site is where you do the selling. Acne Natural Treatment have found that a wonderful way to do this is to ask a question that the prospect is asking on my title line, answer the question on the first line, and then explain how my site will get the prospect what they desire on my final line using an open thought.”

“For example,” Rause explains, “When I wanted people to come to my business opportunity site, I first had to consider what an interested prospect would be searching for. I decided my prospect would likely be searching for a way out of the doldrums of wages and standardized 8-hour days with little opportunity to save some of their meager salaries, but this was Diesel Truck Muffler Noise Reduction Extreme too much to use as a title. I finally whittled the concept down to the necessity for financial freedom, specifically “financial freedom” because the phrase contained a flowing alliteration. Thus, for my title I ask the question, ‘Want Financial Freedom?’ Since my prospect will be asking much the same question their eye is drawn to my ad.”

“Next, to keep their attention, I answer their question in my first line, emphasized with my only allowed exclamation point, ‘Yes, You can get the cash you Need!’ (Notice the capitalization of ‘need’ for further emphasis.) I am telling my prospect that I have the answer to their specific question, but now they want to know how, so in my final line I explain how my site has the answer. I tell them the method for which I can get them what they desire, but I intentionally leave my explanation vague and trail off, driving them to my site to find out more, ‘Serious Work at Home Opportunity…’”

Rause points out that using this technique, coupled with the keyword techniques explained in Part 1 of this series, his ads have a consistently efficient click-through-rate that allows him to keep his bids low and his ads on the first page of his prospect’s searches.

Rause summarizes, “Ask what the prospect is asking, answer his question, then tell him how your site will help him realize his desires. Get them to your site with your ad, then give them the pitch when they get there.”

For more, check out: http://www.GoodLifeUnlimited.com

3 Tips to Make More Money from AdSense

Tuesday, July 29th, 2008

AdSense can be an exciting way to make money from your website or blog, because it takes very little effort on your part. You essentially just “set it and forget it”, and let AdSense do all the work while you focus on creating great content for your readers. But are you making as much money as possible from your ads? If not, here are some tips to help you make more money from AdSense.

The first tip is to place your AdSense ads where they can be easily seen. If you want to make more money from AdSense, then you should carefully consider where you place your ads on your web page or blog. Many website owners simply put the ads along the top of the page; however, this is often not the best placement for your ads, because many people have become so used to seeing ads there, that their eyes automatically skip that part of the page.

Instead, you should place your ads somewhere where your readers’ eyes naturally follow as they are reading your content. For example, you could place your ads in a sidebar on the right side of the page. In the English language and some other languages, people read from the left to the right side of the screen, so their eyes will be naturally drawn to the ads in the right sidebar. Of course, if you are writing in a language that reads from right to left, you would want to place the ads in a sidebar on the left instead.

Another option is to place the ads within your text - that is, between paragraphs or directly beside the text. This will make the ads more visible to your readers, so you will get more clicks and make more money from AdSense. The second tip to make more money from AdSense is to make sure your ads are well integrated into your web pages. You don’t have to make your ad text and link colors the same as the rest of your site - in fact, this can sometimes make your ads less visible - but you do want to make sure the appearance of your ads makes sense within the design of the rest of your site.

Your text and link colors should at least compliment your web site design. Otherwise, your site will look unprofessional, and people will not want to visit the ad links.

The third tip to make more money from AdSense is to continually test variables of your pages and make adjustments when necessary. If you are not testing the placement, number, and color of your AdSense ads, you are potentially leaving money on the table.

Testing is one of the most important ways to optimize your income, and can make the difference between earning a few dollars a month and earning a full time income from AdSense.

To find out more about how to make more money from Adsense, click the link below. http://www.adsensesuccessformula.com/success.html

Michael Jones is the owner and developer of Ever Profits He is a partner in an international cartel of wildly wuccessful internet marketing experts.

Get another one of his FREE and mind blowing reports at: Click Here

10 Easy Steps to Increase Google Search Engine Rankings

Monday, July 28th, 2008

1) Implement Title Tags and Meta Tags

Title Tags are an important aspect of search engine optimization as they are the way to convey your marketing skills to your target audience. The wording should flow smoothly while containing important keywords. This is where the search engines and your target audience get a feel for what your website is about. You want to stress all the viral information in this limited area of space. This is your area for free advertising, so take full advantage of this. Put information like company name, and your targeted keywords that you have chosen for this page. Every page on your site should have unique title tags and meta tags.

2) Quality Content

Your content is very useful for the search engines in determining weather or not your website is relevant to your topic. You want quality, keyword rich content. You do not want to stuff your keywords, but place them sporadically throughout you site. Keyword stuffing is a black hat technique that will get you permanently banned from the search engines. Make sure that your content flows smoothly and rolls off the tongue easily. Remember humans, not search engines, have the ultimate decision to purchase your product or service. Write your content first for your audience and then add keywords where it makes sense to.

3) Acquire Quality Links

Links are a valuable tool for gaining top search engine rankings. Links (backlinks) are viewed as a vote from one site to another, so the more links to your site; the more popular the search engines think your site is. Higher quality links from authority websites are weighed more heavily when ranking your site. So you want to acquire links from reputable websites that are popular. You want to get links that are related to your line of work to increase rankings. Make sure all your links are related in one way or another to your website. If not then your site will be penalized in the rankings, which is the opposite of what we are trying to achieve.

4) Number of Backlinks

Recently, Google began to crack down on link farm sites (sites where you buy links) by penalizing them in the search engine rankings. Avoid link farms or buying links from non authority sites as they will only do more harm than good. Remember, it’s not the quantity of links you have, but the quality of those links you do have. Make sure your links appear natural, not like they have been paid for. You must have something of quality to offer others so they will link to your site and increase your search engine rankings.

5) Keyword Relevant Domain Name

Before you purchase a domain name you should look for a URL that has relevant keywords to your company. You want to ensure that your domain name has some relevancy to your website. Your sub domains should not be long and full of strange characters and symbols. This will only confuse the search engines and your human visitors. The simple domain that has your keyword specific to your page is great for the search engines and human readers.

6) Use HTML

Search engine spiders have a hard time reading coding other than HTML. To avoid any confusion for the spider have your website written in HTML not Flash. If you are a large, well known company this does not play as big a role, but if you’re a small company trying to make a name for yourself ensure that your programmer is using HTML.

7) Ease of Site Navigation

You want a website that is easy to navigate through. The more confusing and broken links to your site, the less likely it is that the spider will fully crawl and index all your pages. You want to submit a sitemap for Google so it can find and index all the pages in your website. Sitemaps are a necessity for websites getting all your pages indexed and included in the search engines.

8) Fresh, new content

Search engines do not want old, outdated content on their search results, so you must make sure to add new content to your site on a consistent basis. Both humans and spiders like to see new content on your website. Make sure to update your content to make sure it is up to date and relevant. You can make simple grammatical changes to your site or add pages, anything counts as new content. If you stop adding new content to your website then your rankings will start to slip and fall way below your desired results. If you see your rankings start to slip then make sure you add new content to your site.

9) Add a blog to your site

A blog is a great tool for keeping visitors up to date to with your site. Blogs help promote your site and give your visitors another way to locate your website. Blogs and your blog posts get indexed in the search engines quite quickly as well. Start a blog about the industry you are in and you can quickly build up your rankings. Blogs are especially useful for adding fresh content to your site. Blog posts are seen as new content, so post in your blog at least once a week to keep your content new. Blog postings do not have to be relevant to your website, but it does help to keep the content somewhat relevant to build up and authority blog.

10) Make your website for humans not spiders!

This is probably one of the biggest that is done by newcomers to internet marketing. They write and organize their website for the search engines to achieve high rankings, yet the traffic that comes in does not make a purchase. You want to have a website that is easy to read and comprehend, not a site that is made for the spiders to read. Ultimately, your site is viewed by humans who hold the purchasing power. Ensure that your website is easy to read and does not have any misspellings.

Brandon Leibowitz has been a professional search engine optimizer for years. His knowledge is extremely valuable in this area of expertise. He can successfully convert and site into one with top search engine rankings!

Profitable SEO: Making Big Bucks Out of SEO

Saturday, July 19th, 2008

Have you ever wondered why it has been a big deal for companies to have a web site of their own? Yes, it is because the Internet is the widest and most popular medium that they can use to market and sell their products or services. Not only that billions of people go online each day that can be possible customers, but also having a Web site that is visited by most Internet users will make the company increase its market appeal, aside from the fact that it is much easier to do business online.

But then with a lot of Web sites that has been created for years, how can one make sure that more and more people will visit their Web site? The answerâ?¦ a process called Search Engine Optimization or SEO, which makes it possible for Web sites to rank high in the search results of any search engine. If the Web site ranks high then, there is a big possibility that more users will view or visit the site.

Not only big companies can make use of SEO to direct traffic to their own Web site. Did you know that even an ordinary Web designer could make use of profitable SEO? The number of hits is often the basis of online advertisers when placing ads on Web sites. A simple banner ad will cost them a lot of money.

Though profitable SEO will mean more money for the business, it is also best to take into consideration the content of the Web site. Up-to-date information, state-of-the-art graphics and a lot more, depending on the growing needs of the business. Truly, it is the content of the Web site that makes it the major key for it to draw a lot of attention from the Web industry.

Want to learn more about it? Download the free ebook, Steps to Article Marketing Success.